Brampton's Rohan Morris couldn't be any happier. He has started his own entertainment company, ColdFire Entertainment and expects to make $150,000 on its first project. Not bad for someone who's only 18.

Not everyone's resume would have a first job as an "entrepreneur" with an investment in the tens of thousands. As far as career planning goes, this 2nd year Ryerson student already has it all figured out for the rest of his life.

"I first got the idea from the 'Legends of Cricket Live' event last March," said Morris. "I want to bring artists that young south-asians want to see and hear."
And the first artist that he has chosen to bring to Canada is the Paksitani rock group Junoon (meaning "passion" in Urdu and "craziness" in Arabic). Undoubtedly the most popular south-asian band, Junoon has sold over 25 million albums worldwide since 1990. Their classic rock inspired tunes have influenced the new generation of south-asians around the world including Canada.

Morris' game plan was enough to convince the band to perform in Mississauga, Montreal and Vacouver this year before heading south of the border. With the exception of Mississauga, Morris booked and arranged for the venues from the comforts of his home. Now he is in the process of attracting media sponsors for the event.

But Morris is in a hurry. Emigrating with his family only five years ago from India, he feels for his father who works 18 hours every day to support the family. To make his father retire comfortably, he wants to leapfrog into the position of the man of the house.

"My dad worked as a civilian in the Indian Army and we were well-off back there," he recalls. "Now I feel I have to do something to step into his shoes."
Morris' dad did however lend financial support from assets he had brought from India for the venue rent and sound arrangement. There is no doubt that all that money is at stake on the success of the company's first project, something that is keeping Morris twisting and turning in bed at nights.

For now, Morris is making plans about the next act he wants to bring to Canada. He already has his eyes set on Bollywood stars, local music acts and a similar version of "Legends of Cricket".
Junoon's first 2007 Canadian performance is scheduled for August 3rd at Mississauga's Hershey Centre for 7 p.m. Morris has opted for a sound setup that cost him more than the venue itself, featuring speakers that deliver 20,000 watts of earth-shaking thumps. The band will then hop to Montreal to perform on August 5th and and finally in Vancouver on July 20th.

Tickets for all three events can be purchased at www.ticketmaster.ca. For more information about all three venues, login to www.coldfireentertainment.com